As of 2020, Ahrefs, a data-driven marketing tool set powered by a huge index of back links, keywords and content, released a list of 100 most Googled searches. So, if you find yourself up past the witching hour, or stuck in the house bored during the quarantine wondering what the most Googled searches by 2020 are, here are 100 of the most Googled searches in the World.
# | Keyword | Search Volume | Return Rate |
---|---|---|---|
1 | 151,500,000 | 11.85 | |
2 | YouTube | 142,200,000 | 6.99 |
3 | amazon | 87,440,000 | 4.92 |
4 | gmail | 71,240,000 | 5.92 |
5 | 63,840,000 | 4.62 | |
6 | weather | 43,400,000 | 5.63 |
7 | ebay | 41,010,000 | 4.96 |
8 | yahoo | 39,170,000 | 8.78 |
9 | walmart | 31,970,000 | 2.9 |
10 | yahoo mail | 31,880,000 | 6.77 |
11 | google translate | 31,640,000 | 5.7 |
12 | google maps | 30,560,000 | 4.05 |
13 | craigslist | 27,140,000 | 4.52 |
14 | netflix | 26,860,000 | 3.55 |
15 | google docs | 25,100,000 | 5.46 |
16 | translate | 23,520,000 | 5.68 |
17 | home depot | 22,040,000 | 2.84 |
18 | news | 19,110,000 | 9.63 |
19 | fox news | 19,060,000 | 9.28 |
20 | calculator | 17,790,000 | 5.04 |
21 | usps tracking | 17,650,000 | 3.56 |
22 | cnn | 17,330,000 | 7.61 |
23 | hotmail | 17,020,000 | 6.42 |
24 | google drive | 16,810,000 | 4.35 |
25 | maps | 15,830,000 | 3.52 |
26 | paypal | 15,700,000 | 2.65 |
27 | lowes | 14,580,000 | 2.76 |
28 | 14,350,000 | 2.61 | |
29 | msn | 14,030,000 | 13.11 |
30 | amazon prime | 13,980,000 | 2.71 |
31 | target | 13,880,000 | 2.4 |
32 | espn | 13,160,000 | 6.32 |
33 | zillow | 13,120,000 | 2.89 |
34 | bank of america | 12,850,000 | 4.42 |
35 | wells fargo | 12,690,000 | 4.47 |
36 | 12,510,000 | 3.43 | |
37 | google classroom | 12,470,000 | 4.98 |
38 | indeed | 12,290,000 | 3.52 |
39 | best buy | 11,700,000 | 2.09 |
40 | speed test | 10,950,000 | 3.01 |
41 | 10,880,000 | 2.85 | |
42 | aol mail | 10,780,000 | 10.99 |
43 | hulu | 10,760,000 | 2.44 |
44 | you tube | 10,740,000 | 5.01 |
45 | 10,640,000 | 3.16 | |
46 | trump | 10,500,000 | 10.29 |
47 | nba | 10,390,000 | 9.98 |
48 | roblox | 9,930,000 | 4.84 |
49 | capital one | 9,720,000 | 3.37 |
50 | traductor | 9,660,000 | 8.36 |
51 | nfl | 9,650,000 | 6.4 |
52 | facebook login | 9,470,000 | 6.21 |
53 | costco | 9,400,000 | 2.42 |
54 | youtube to mp3 | 8,510,000 | 3.85 |
55 | ups tracking | 8,420,000 | 2.57 |
56 | chase | 8,390,000 | 4.29 |
57 | kohls | 8,220,000 | 2.62 |
58 | 8,220,000 | 3.88 | |
59 | google flights | 7,870,000 | 4.32 |
60 | american airlines | 7,750,000 | 2.43 |
61 | bing | 7,650,000 | 5.92 |
62 | etsy | 7,520,000 | 2.71 |
63 | twitch | 7,400,000 | 3.19 |
64 | domino | 7,380,000 | 2.12 |
65 | airbnb | 7,280,000 | 2.23 |
66 | spotify | 6,940,000 | 1.84 |
67 | fedex tracking | 6,900,000 | 2.56 |
68 | nfl scores | 6,660,000 | 6.49 |
69 | restaurants near me | 6,590,000 | 2.28 |
70 | macys | 6,550,000 | 2.75 |
71 | aol | 6,530,000 | 10.88 |
72 | google scholar | 6,500,000 | 4.72 |
73 | pizza hut | 6,470,000 | 2.03 |
74 | women’s world cup 2019 | 6,270,000 | 1.71 |
75 | usps | 6,190,000 | 2.21 |
76 | expedia | 6,110,000 | 2.5 |
77 | discord | 6,010,000 | 2.39 |
78 | credit karma | 6,000,000 | 2.32 |
79 | outlook | 5,970,000 | 2.94 |
80 | southwest airlines | 5,710,000 | 2.23 |
81 | verizon | 5,670,000 | 2.03 |
82 | walgreens | 5,660,000 | 1.95 |
83 | harbor freight | 5,560,000 | 2.23 |
84 | entertainment | 5,400,000 | 5.53 |
85 | pandora | 5,400,000 | 2.78 |
86 | bed bath and beyond | 5,370,000 | 1.94 |
87 | united airlines | 5,280,000 | 2.14 |
88 | turbotax | 5,110,000 | 1.8 |
89 | facebook log in | 5,090,000 | 5.24 |
90 | google news | 5,080,000 | 8.52 |
91 | amazon prime video | 4,950,000 | 2.61 |
92 | sports | 4,930,000 | 3.78 |
93 | wayfair | 4,880,000 | 2.04 |
94 | fb | 4,830,000 | 12.6 |
95 | solitaire | 4,830,000 | 11.74 |
96 | autozone | 4,800,000 | 2.06 |
97 | ikea | 4,800,000 | 1.89 |
98 | timer | 4,790,000 | 4.76 |
99 | spanish to english | 4,780,000 | 4.42 |
100 | xfinity | 4,730,000 | 2.46 |
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.84, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)
On the other hand, “facebook” has RR 11.85, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)
Courtesy of https://ahrefs.com/